New Energy Vehicle Consumer Demand Mining Research Based on Fusion Topic Model: A Case in China

This study extracted the demand preference topic words of new energy vehicle consumers with help model, calculated similarity between word vectors and keywords expanded keywords, analyzed compared topics feature expansion different car models, summarized differences other consumer groups. The analysis results show that consumers’ demands groups have exact dimensions such as features brand features, application, services, professional performance. research findings filter valuable information from online review data companies objectively accurately obtain demands, develop more reasonable marketing strategies, achieve healthy sustainable corporate development.